You work hard to run your business. Your products and services are in demand and the market has great opportunity. You’re following your instincts and all the advice on the internet.
The truth is that marketing and sales are especially tough for small business owners. The competition is already working with experts to steal considerable market share. The algorithms are working against you until you pay-to-play. All the advice pushes you to chase trends — instead, you should be building a proper marketing foundation.
Social media is a “build it, nurture it, engage them and they may come and stay.”
All the free advice on the internet would have you believe that you can market your small business easily. “It’s simple! Just post on Instagram every day and you’ll easily make six figures in your first year.”
So why isn’t it working?
Because Instagram isn’t a marketing strategy. Not by itself, it isn’t. Instagram is only one tactic in a world of options available to you. Honestly, Instagram isn’t even that great of a tactic—and it’s actually a terrible option if it’s your only tactic.
So what works? A strategy built for your unique business is what works!
You need to go beyond Instagram. You need to build a foundation under Instagram. Your business must operate even if Instagram shuts down, changes its algorithm, or triples its ad fees.
This is where you hire an expert to join your mission. Together, we build a foundation for your marketing strategy that builds the business. A strong strategy that combines low-cost social media with a high-value website. We’ll create a powerful messaging framework that will support you for years to come.
Proper messaging helps your customer see value instantly.
Consistent and appealing visual branding builds trust.
Websites with the right information in the right places build credibility.
Email + sales funnels nurture customers with information about your value proposition.
If you’re running your small business without any of these, we need to talk!
Likes on Instagram are not dollars in your bank account. The reality about social media is that it’s a great place to build a community, but not always a great place to make money.
You’re at the mercy of an algorithm you don’t control. You’re also competing for attention in a crowded space. You’ll need to spend money to gain an edge, but that disappears if there’s no conversion strategy.
A proper marketing strategy is what makes a difference. It’s what gives you a return on your investment. Marketing built for your business takes a sliver of attention and turns it into revenue!
The big question is always, “What does it cost?” Instead, you should ask yourself, “How much is it costing me to *not* have better marketing?“
How much more can you make if your customers instantly understand your value? How much are you leaving on the table with half measures?
We can work out solutions that fit your budget. That’s the easy part. The harder part will be finding out how much you’ve given up before finding what works for your business.
Marketing today is more than a daily Instagram post. It takes an expert in many parts of marketing to ensure your small business thrives while you focus on the business!
What can I help with?